Brand Foundation Package
For the business ready to stop DIY’ing and start showing up with confidence.
The Brand Foundation Package is for businesses who are ready to stop DIYing,
step into clarity, and look as professional as the work they deliver.
This offer helps you understand exactly who you are as a brand, who you serve, and what makes your business different. Together, we build your full brand identity — from strategy to visuals — so everything you create feels cohesive and aligned.
You’ll walk away with a polished, professional brand and a website that reflects your value, attracts aligned clients, and gives you the confidence to show up consistently.
Inside the Complete Brand Foundation Package, you’ll get:
✔ Complete Brand Clarity
Your identity, audience, and core messaging fully defined.
✔ Professional Visual Identity
A cohesive, modern brand that feels aligned and intentional.
✔ Strategic Website Design + Build
A site you’re proud of that communicates your value and converts.
✔ Marketing Direction
Foundational guidance on how to show up online with clarity.
✔ Optional Consistency Tools
Light systems setup to keep your brand organized and sustainable.
Your brand becomes clear.
Your presence becomes elevated.
Your business finally feels aligned.
This is the foundation every entrepreneur needs before scaling.
our promise
Your business deserves a brand that feels clear, confident, and aligned - not DIY, chaotic, or outdated.
The Brand Foundation Package is designed to help you finally understand who you are as a brand, what makes you different, who you're meant to serve, and how to show up with confidence.
You walk away with a beautiful, cohesive brand identity and a strategic website that
reflects your value and sets you up for long-term growth.
This is the moment your business stops feeling like a “work in progress” and starts feeling real.
what’s included:
(Full Brand Foundation Experience)
Delivered in tiers below — choose the level of support you need right now.
PART.01
Brand Strategy & Clarity
Your entire brand identity, mapped clearly
You’ll Receive:
✔ Brand Discovery Questionnaire
✔ 1:1 Brand Strategy Session
✔ Ideal Client Deep Dive
✔ Market + Positioning Clarity
✔ Brand Personality + Voice
✔ Messaging Foundations
✔ Your Brand North Star Document
PART 03.
Website Design & Development
A clean, strategic website that introduces your brand to the world.
You'll Receive:
✔ 4 -5 Page Website Framework + Wireframe
✔ Strategic Conversion Copy
✔ Custom Website Design (Wix)
✔ Responsive Mobile Optimization
✔ Contact Forms, Integrations & Basic CRM Setup
✔ Basic SEO Setup (titles, descriptions, alt text)
✔ Launch Support + Testing
✔ 1-hour Website Walkthrough
BONUSES
Choose the ones you want to include — here are options:
✔ “Brand in a Box” Folder Setup (drive structure + asset organization)
✔ 10 Canva Templates
✔ 1-week Support after launch
✔ Email Footer + Email Signature Design
✔ Business Card or Mini Print Asset
PART 02.
Visual Brand Identity
The blueprint for consistent visuals everywhere
You'll Receive
✔ Moodboard + Initial Creative Direction
✔ Professional Colour Palette
✔ Typography System
✔ Logo Suite (Primary, Secondary, Submark)
✔ Brand Icons or Patterns
✔ Social Media Profile + Cover Graphics
✔ Full Brand Guidelines (PDF)
PART 04
Marketing & Presence Foundations
Launch-ready assets to give your online presence consistency.
You'll Receive:
✔ Social Media Audit
✔ 3–5 Content Pillars
✔ Messaging Prompts
✔ 6 Social Media Templates
✔ Reels covers template
✔ Profile photo + icon graphics
✔ Optional: Introductory Content Plan (1 month)
The Transformation
As you progress through the Brand Foundation, you will:
✨ Know exactly who you are as a brand
✨ Understand your audience better than they understand themselves
✨ Feel confident sending people to your new website
✨ Finally feel like your business looks like the level of work you deliver
✨ Have brand assets that make showing up online easier
✨ Stop second-guessing your visuals, message, and identity
✨ Feel proud, grounded, and capable of attracting aligned clients
This is the foundation every business needs before growing or scaling.
The Experience
This package includes:
✔ A clear timeline
✔ Full communication support
✔ Two collaborative checkpoints
✔ Concept refinement
✔ A grounded, supportive process
✔ Access to you for questions throughout
Your brand won’t feel rushed — it will feel crafted.
Outcomes deepen as you move through each tier.
"We have used Jessica from Terra for a number of years in the development of our salon brand and social media opportunities. Our success and growth are directly connected to the efforts of Jessica and her team."
tier options:
Each tier builds on the one before it.
Start with the level of support you need right now, and expand your foundation as your business grows.
TIER 01
Brand Essentials
For businesses who need clarity and a professional identity.
Includes:
-
Brand Strategy & Clarity
-
Visual Brand Identity
Investment:
$2,500 – $3,500 based on scope
Payment plans available.
TIER 03
Full Brand Foundation
For businesses who want a complete, supported foundation.
Includes:
-
Brand Strategy & Clarity
-
Visual Brand Identity
-
Website Design & Development
-
Marketing & Presence Foundations
Investment:
$5,800 – $6,800 based on scope
Payment plans available.
TIER 02
Brand + Website
For businesses ready to launch or elevate their online presence.
Includes:
-
Brand Strategy & Clarity
-
Visual Brand Identity
-
Website Design & Development
Investment:
$4,200 – $4,800 based on scope
Most popular option. Payment plans available.
A Note on Investment
Each tier is designed to meet you where you are.
You can upgrade at any point as your business evolves. Payment plans are available for all services and packages.
Next Steps
If you’re unsure which tier is right for you, we’ll walk through it together.
all pricing is subject to change and based on each clients individual needs.